Our mission
Our team shares a deep conviction that nothing is more powerful than the connections made between people when experiencing joy, enlightenment, excitement and wonder. We are inspired to provide families, communities and the public-at-large high-quality, delightful interactions that enhance, educate and promote connection with others.
We believe design is best when informed by user data, meaning our clients can get their design right the first time, and our end-users enjoy exciting, effective, intuitive experiences.
Dig In UX is the only user-centered research and consulting firm for projects geared toward the public-at-large. We focus on transforming the complex (and often contradictory) information of client audiences into a coherent, meaningful, buildable plan. We aim to foster an appreciation for user-centered research and data, whereby our clients can deeply consider the lives and needs of their customers and users to meet and exceed their expectations.
Our goal is to delight and excite daily citizen life by making more connected, seamless, human experiences in the non-profit, public and community spheres, while remaining mindful of client budget constraints.
Stefanie Mabadi, Founder
Stefanie is a powerful storyteller. Her expertise lies in gathering and communicating the complex human stories her clients need to hear and helping them take their next steps. As researcher and strategist in the digital UX field for over 15 years, her work has shaped the digital experiences for Fortune 50 companies, including General Motors, Grainger, Samsung, Walgreens, LG and GE.
Powered by her love for museums and informal learning, in 2012 she began the journey to transform her human-centered research expertise. As the Director of Experience Research and Evaluation at the Perot Museum, she applied UX methodologies to an IMLS grant collaboration with the Dallas Museum of Art for a Teen Art + Science pilot, implemented a large-scale human-centered research project to guide a hall-wide exhibit refresh in the Being Human Hall, and applied user-experience principles internally to identify levers and foster culture change within the organization.
Encouraged by excitement from executive museum staff and museum industry leaders for her human-centered approach and wall-sized deliverables, Stefanie decided she would more broadly share her skills and methodologies to the field. After a period of honing her skills to fit the needs of the museum sector challenges, she launched Dig In UX in 2016 to offer human-centered research and strategy to the national and international museum communities.
Along with her seasoned working group of UX researchers, designers, educators and consultants, she is grateful to have partnered with some of the nation’s leading museums, ed tech entrepreneurs and higher ed institutions.
Jamie Creola, Education Consultant
Jamie is passionate about cultivating curiosity, engaging and connecting diverse audiences through innovative experiences and partnerships, and inspiring lifelong learning.
She practices a highly collaborative and empowering work ethic with clients, communities, and staff – always conscious of the importance of multiple voices, reflecting diversity and inclusion in her work.
Over the course of her career, Jamie has worked for museums, zoos, aquariums and science centered nationwide. Prior to her work with Dig In UX, Jamie has served as the VP of Education at the Institute for Systems Biology, Perot Museum of Nature and Science and the Woodland Park Zoo.