March 9, 2018 diginux

What is ‘UX’?

UX stands for user experience. It is also referred to as ‘user-centered’, ‘human-centered’, ‘customer-centered’ or ‘visitor-centered.

UX strategies are still new(ish), so there isn’t really a single accepted definition. Loosely, it is an approach for understanding users in order to design experiences which are useful, easy to use, and delightful. It’s a series of research and design strategies to uncover critical user insights and thereupon make confident design decisions.

The user-centered (or UX) approach originates in the digital design industry, where technologies are quickly developed and just as quickly become obsolete. In this space, UX design principles are applied to rapidly solve problems, meet challenges, make decisions and look ahead.

In the museum/cultural space, user experience research shines because it enables a deep, holistic understanding of visitors. By interfacing with real people having real experiences, UX research provides deep knowledge of visitors’ underlying motivations, expectations and their reasons driving decision-making.

In addition to user experience research, user-centered strategies are great for facilitating complex decision-making, using design-thinking (or, learning how to use design thinking), collaborations with cross-disciplinary teams, and producing easily consumable, highly visual deliverables for V-, C-level and executive teams.

Contact us for a UX chat to learn how your organization might benefit from a UX approach.


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