User experience strategies to accelerate your mission

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services

SERVICES

Dig In UX provides custom research services with a user-centered (UX) approach.

UX RESEARCH

Journey Maps
Contextual Interviewing
Observation Studies
Data Modeling / Affinity Diagrams
Persona Building
Mixed Methods Research
Surveying

UX CONSULTING

System / Product Assessment
Strategic Planning
Visioning / Brainstorm Facilitation
Visual Communication / Data Viz
Business Analysis / Data Mining
Content Strategy

UX TESTING

Usability Testing
Expert Design Review
Customer Sentiment Tracking
Information Architecture
Prototyping
Concept Testing

dig-in

UNCOVER YOUR VISITOR’S KEY TRUTHS

Unpack critical stories and experiences with your product or program.

Discover barriers to usage, approach or interaction you couldn’t previously see.

PLAN YOUR NEXT STEP
 

Learn visitor’s underlying needs and immediately know what to do next.

Get both the ‘big picture’ and a detailed view of your visitor’s experience.

GET YOUR DESIGN RIGHT THE 1ST TIME

Make decisions informed by deep knowledge of visitor motivations and expectations.

Maximize your design/build budget and avoid costly, un-informed decisions.

sectors

SECTORS

Dig In UX focuses on three sectors: museum and cultural organizations, physical and urban spaces and digital, or combinations of all three. We provide custom user-centered UX research & museum evaluation, strategic consulting and testing services.

MUSEUM/CULTURAL

Dig In UX is not a traditional museum evaluation firm. We bring a new, user-centered (UX) approach to traditional museum evaluation.

With roots in UX research and design for Fortune 50 companies, we are the first research and evaluation firm to provide user-centered expertise and UX services to the museum and cultural sectors

 

PHYSICAL/URBAN SPACE

Dig In UX has experience in spatial and layout design, citizen design and human traffic pattern analysis.

As ‘Smart Cities’ draw urban and public interest, Dig In UX is poised to inform the citizen and user experience in large-scale, multi-modal community and urban design projects of every kind.

 

DIGITAL

MOBILE | KIOSK | DIGITAL SIGNAGE | TOUCHSCREENS

We got our start in digital, working with Fortune 50 companies including General Motors, Walgreens, LG, Grainger and Samsung.

Dig In UX digital experience includes desktop, mobile, kiosk, digital signage, multi-touchscreen interactive wall, and even internal vehicle systems design (center stack, heads-up and mobile integration).

work

Work

Explore the tiles below to browse our most recent projects.

Challenges of Scale
Design – Build – Test – LAUNCH!
Deep (Digital) Dive into Science
We’re in a Hospital – (Don’t) Touch That!
JAMA: Keeping Up with Doctors On-the-Go
Walgreens: Streetside Point-of-Sale Concept
Grainger HR Portal: Pre-hire to Retire (and Beyond!)
Knowing the Traffic Flow
Art + Science + Making = Teen Learning Lab
General Motor’s Ground-Breaking CUE
Identifying Spatial Barriers
Visitor – Gallery Staff Interactions
some-fun-facts

SOME FACTS ABOUT US

1288

 # ux interviews 

8

# approved federal patents  
(that we know about)

792

# new design ideas 

user-centered-ux-approach

USER-CENTERED (UX) APPROACH

The UX approach is meant for decision-making. It uncovers insights needed to identify and solve your visitor’s barriers, hesitations, and frustrations – and to confidently know your next step.

 

User centered
(UX) Research

QUALITATIVE
Story-driven
Data Models / Affinity Diagram
Holistic View of Audience

Data describing intentions, motivations
-the WHY- is best for knowing
WHAT TO DO NEXT

Traditional Research
and Evaluation

QUANTITATIVE
Statistical
Charts / Graphs
Answers Specific Questions

Data describing habits and actions
-the WHAT- is best for knowing
WHAT HAS HAPPENED

testimonials

TESTIMONIALS

  • “Unlike traditional museum evaluation, Dig In’s results are highly actionable. When reading the affinity diagram data model, I immediately knew what to do next.”

    Jamie Creola, Vice President of Education, Institute for Systems Biology, Seattle
  • “Stefanie ’get’s it’.  She understands how to connect data to client’s design problems.”

    Larry Marturano, Director of Global Experience Design, Honeywell
  • “Their work is not ‘templated.‘ The folks at Dig In UX understand the multi-dimensional, multi-faceted characteristics of visitor experience and reveal all angles.”

    Nicole Stutzman-Forbes, Chair of Learning Initiatives, Dallas Museum of Art
  • “Stefanie excelled at bringing key stakeholders to the table for discussion to inform her process. Her work helped improve the museum’s relevance and effectiveness.”

    Steve Hinkley, CEO, Adventure Science Center, Nashville
  • “Unlike traditional museum evaluation, Dig In’s results are highly actionable. When reading the affinity diagram data model, I immediately knew what to do next.”

    Jamie Creola, Vice President of Education, Institute for Systems Biology, Seattle
  • “Stefanie ’get’s it’.  She understands how to connect data to client’s design problems.”

    Larry Marturano, Director of Global Experience Design, Honeywell
  • “Their work is not ‘templated.‘ The folks at Dig In UX understand the multi-dimensional, multi-faceted characteristics of visitor experience and reveal all angles.”

    Nicole Stutzman-Forbes, Chair of Learning Initiatives, Dallas Museum of Art
  • “Stefanie excelled at bringing key stakeholders to the table for discussion to inform her process. Her work helped improve the museum’s relevance and effectiveness.”

    Steve Hinkley, CEO, Adventure Science Center, Nashville

 

contact-us

CONTACT

Get in touch to start a conversation - or collaboration!

Call Stefanie directly at 773.503.9564
or send us a message below

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about-us

ABOUT US

 

OUR MISSION

Our team shares a deep conviction that nothing is more powerful than the connections made between people when experiencing joy, enlightenment, excitement and wonder. We are inspired to provide families, communities and the public-at-large high-quality, delightful interactions that enhance, educate and promote connection with others.

We believe design is best when informed by user data, meaning our clients can get their design right the first time, and our end-users enjoy exciting, effective, intuitive experiences.

Dig In UX is the only user-centered research and consulting firm for projects geared toward the public-at-large. We focus on transforming the complex (and often contradictory) information of client audiences into a coherent, meaningful, buildable plan. We aim to foster an appreciation for user-centered research and data, whereby our clients can deeply consider the lives and needs of their customers and users to meet and exceed their expectations.

Our goal is to delight and excite daily citizen life by making more connected, seamless, human experiences in the non-profit, public and community spheres, while remaining mindful of client budget constraints.

 

 


 

Stefanie Mabadi, Founder

Stefanie leads the working team at Dig In UX. She has developed an expertise in understanding the crux of her client’s questions – and the most effective and comprehensive way to get these questions answered.

Stefanie is passionate about creating unique and effective experiences.

As an anthropologist, she is adept at communicating across disciplines as well as promoting productive conversations among stakeholder groups. Stefanie is an effective bridge between data analysts, marketing teams, design teams and decision-makers, communicating data using informative visual presentations and reports. She has a well-developed set of skills to identify and connect insights to solutions, clearly articulate data and guide data-supported ideas toward a holistic set of tiered solutions to fit a variety of budget realities.

Stefanie’s credentials include 20 years of customer expertise, a graduate degree in anthropology, 10 years digital UX experience with Fortune 50 companies and 4 years testing and honing user-centered (UX) methodologies for the museum, cultural and urban sectors.

 

 

Jamie Creola, Content and Business Catalyst

Jamie is a storyteller at heart and passionate about cultivating curiosity, engaging and connecting diverse audiences through innovative experiences and partnerships, and inspiring lifelong learning. With over 27 years of increasingly sophisticated management and leadership experience in the non- profit education sector, her expertise ranges from business and operational strategy, organizational design, and fund development to interpretive planning, concept and content development, research and evaluation, and collaborative partnerships.

Jamie practices a highly collaborative and empowering work ethic with clients, communities, and staff – always conscious of the importance of multiple voices, reflecting diversity and inclusion in her work.

Over the course of her career, Jamie has worked for museums, zoos, aquariums and science centers nationwide. Prior to her work with Dig In – UX, Jamie has served as the VP of Education at the Institute for Systems Biology, Perot Museum of Nature and Science and the Woodland Park Zoo.